In this engaging interview from WEFTEC 2024, Rick Bacon, CEO of AMS, joins Paul Gagliardo, Innovation Director of The Water Entrepreneur Podcast, to discuss the pressing challenges of treating difficult-to-remove contaminants, with a particular focus on PFAS. Throughout their conversation, Rick shares his insights on the prevalence of PFAS discussions at the conference and highlights the complexities faced by consumers when choosing between various treatment technologies—whether extraction, absorption, or destruction. He emphasizes the need for comprehensive, end-to-end solutions that not only capture but also destroy contaminants to prevent them from re-entering the environment.